Ace Publishing was formed in 2005 to publish casino life magazine - a monthly magazine distributed to casino managers, owners and operators, gaming manufacturers and service providers to casinos in Europe

We have three guiding principles:

Editorial

To provide editorial content because it is interesting and informative not because an advertiser has insisted on it being included.

Whenever a payment has been made by a manufacturer or supplier to include editorial copy it will be clearly shown as being advertorial.

Advertising

Advertising should be considered an investment - not just a spend. casino life has been developed with the support of manufacturers in the knowledge that it is being read by casino managers, operators and owners as well as gaming equipment manufacturers.

Too many magazines are piled up and then tipped into the dustbin.

This is the key factor that manufacturers and suppliers should be considering when they place advertising in a magazine - is it being read? Is nobody else tired of seeing endless copy printed verbatim from press releases just so that someone who has never been near a casino can sell that company an advertisement.

Design

Anyone can cut and paste a press release. Anyone can drop in a few pictures into a block of text. Good graphic design however, requires an experience and skill that is often unnoticed until compared in magazines, brochures or at exhibitions.